It is possible to hire a Houston SEO expert to create and implement your SEO strategy. The problem that many people find is that there are many experts vying for your business. Choosing the right Houston SEO expert is important because their experience will impact the ranking and profitability of your business.
The Years Of SEO Experience
The first point you have to look at when choosing an SEO expert is the number of years of experience that they have. The more experience the expert has the better their understanding of the SEO levels and techniques that they should use. An experienced SEO expert will be able to tell what needs to be changed on your website based on your business niche while an inexperienced expert will not be able to easily determine this.
Understanding Of SEO Levels
There are 3 primary levels of SEO that the expert you hire needs to know about. This includes technical, on-page and off-page SEO. If the expert that you look at hiring is only knowledgeable in one aspect of SEO then you will have problems. To rank correctly on the search engines you will need to have a strategy that looks at all parts of SEO.
To determine the knowledge that the expert has on the different levels of SEO you need to ask them about their strategy. The strategy overview that they provide you should talk about the structure of your website, the content and the link-building strategy that they will use. These points cover all of the levels of SEO that your expert needs to know about.
The Tools They Use
Any SEO company or expert will have tools that they use to help them create and implement your SEO strategy. There are several tools that could be used with some being free and others being paid. While the expert might not be willing to tell you exactly which tools they are using, they should offer you information about what the tools do. It is important that they utilize a keyword research tool and a ranking tracker to assess the progress of the website.
Good Communication Skills
It is vital that the SEO expert that you hire offers fast and clear communication. The best way to determine the communication skills of the expert is to contact them and note how long they take to respond. If the expert takes a long time to respond to your initial communication this could be a sign of how they will respond to all communication.